Time? Well time is an abundance that is in your hands. You will achieve this no matter what it takes! What it will take is the leap of faith. The leap of opportunities is in front of you it’s in front of every decision you make. Yes, it’s difficult as it should be. This might not be for you, it could be the creator of you! Take the leap, take action, and take control.
Write a Goal of Your Blog Post
Every blog post should have a clear goal in mind, which is why virtually all successful blogs are built upon a strong blog business plan that informs your content decisions at its foundation
Now, what does your content goal have to do with writing attention-grabbing headlines? Turns out, it has just about everything to with your headline.
Your headline should be act like a mini Call-to-Action (CTA) that starts the reader’s journey toward your ultimate goal for the blog post. Here’s how to optimize your blog headlines into becoming a more persuasive Call-to-Action
Write high-converting keywords(Persuasive)
We have written about the basics of keyword research extensively here at Blogging Wizard.
If you are new to the topic, I highly recommend you check out our keyword research basics guide. And our roundup of keyword research software.
For the purposes of this post, I want to focus on a crucial part of the keyword research process that most bloggers overlook: search intent.
Evaluating search intent is the most important part of the keyword research process if you’re aiming for conversions. Why? Because some keywords are inherently more likely to lead to conversions than others.
Customers move along a buying cycle before they make a purchase. The buying cycle typically looks something like this:
- At the start of the customer journey, they figure out what it is they need.
- Next, they might look for a solution that meets their needs by doing some initial research.
- After that, they’ll do some final research (maybe they’ll compare different products that offer a solution, look at reviews, or try to find the best deal).
- Then, and only then, will they be ready to hit the buy button.
At each stage of the journey, they’ll search for different kinds of keywords:
- Informational keywords help customers to figure out what it is they need to solve their problem in the early stages of the buying cycle. (Examples: ‘how-to’, ‘tips’, ‘best’ and ‘guide’ keywords.)
- Navigational keywords help them to find information about specific products, services, and brands during the research stage, or to find their way to a specific website/store. (Examples: ‘review’, ‘website’, ‘app’, ‘store’, ‘[brand name]’)
- Transactional keywords help them to find a place to make their purchase. They’re used right at the bottom of the buying cycle when the customer is ready to buy. (Examples: ‘buy’, ‘deal’, ‘discounts
- Logic: What do your readers want to know? Strive to write a headline that clearly demonstrates the value they’ll receive from coming to read.
- Emotion: What emotions do you want your headline to evoke? Write a headline that makes your readers feel compelled to click through and read more.
Ethics and values: What do your readers value most? Write a headline that draws them in with an appeal to their values.
Land a Hook!
Did you know that 55% of blog post readers stay on the page for less than 15 seconds? Yep, 15 seconds – that’s how long you have to grab their attention.
15 seconds isn’t enough time to do anything, let alone convince them to sign up to your newsletter or make a purchase. If they bounce off your page straight away, they won’t even get far enough to see your CTA. So what do you do?
Simple: you grab their attention and you don’t let go.
You hook them in that first 15 seconds so that they have no choice but to keep reading. And once you’ve got them hooked, you keep them engaged so that they stick around long enough for you to build a relationship and convince them to take action.
That’s why you need to make sure the opening to your blog post is as compelling as possible. Don’t make the amateur mistake of being dry or academic in your opening paragraph. Be exciting and captivating. Reel them in and give them a reason to keep reading by hinting at what’s to come.
Here are some powerful ways to achieve this:
Use bucket brigades
Bucket brigades are ‘bridge phrases’ originally used in copywriting that encourages the reader to keep reading. I’m talking about phrases like:
- Here’s the deal:
- Fun fact:
- And the best part?
- But guess what?
- But here’s the kicker:
The reason they work is that they hint at what’s about to come next; the reader has to keep reading to find out what that is.
Use bucket brigades in your opening or wherever you think your readers might be tempted to hit the back button to give them a reason to stick around.
The ‘APP’ Method
APP stands for Agree, Promise, and Preview. It’s a formula for crafting attention-grabbing openings that really hook your readers in.
First, you state something that the searcher will agree with to show you understand the problem they’re facing. Next, you promise to solve that problem. And finally, you give them a sneak-peak of what’s to come by outlining exactly what you’re going to cover.
Tell them why they need to stay tuned
This technique seems pretty simple, but for some reason, few bloggers seem to utilize it. All you have to do is tell your reader why they need to keep reading to the end. Just like this:
- “Make sure you stay tuned because, at the end of this blog, we’re going to be revealing some secret _______”
- “And for all you avid readers, we’ve got a special surprise in store. At the end of this blog post, we’re going to be revealing something extra special.”
- “Oh, and I forgot the best part: we’re also going to be incredible bonus tips at the end – so make sure you stick around for that.”
Start with a question
Questions demand answers. That’s why so many smart bloggers kick off their post with a question – it hooks the reader in. They have to keep reading if they want the answer.
Punching a Headline
Want to better understand how to write a headline that’ll drive more clicks? You’ll need to use your headline to paint a picture of what readers will benefit from as a result of reading your blog post.
For example, the headline in this image above (pulled from my roundup of freelance job sites), promises readers that they’ll be able to browse a list of all the best websites for landing a freelance job—and get more freelance work quickly.
The headline I wrote for that article is designed to very clearly explain what my readers will get by coming to the article—a list of freelancing sites to get work quickly. It’s a pretty straightforward headline, but attempts to immediately connect browsing job sites with the real ultimate goal my readers have in mind… getting more freelance work.
Format, format, format, format!
Writing a high-converting blog post is as much about the formatting as it is the content itself.
Nobody likes to see big walls of text staring back at them. Readers have limited attention spans, so the golden rule is to keep them on their toes by breaking up the page into easily-digestible chunks that are easy to scan
- Writing in short paragraphs (2-3 lines)
- Including frequent bullet points, numbered lists, and images
- Using plenty of subheadings (H2 and H3)
I like to follow the 300-word rule here. No single section of your post should be longer than 300 words. If it is, break it up into different sections with a subheading.
Look for trends(Use dates for Headline)
The world is always changing so quickly that keeping up can be a struggle. Especially when it comes to blogging and internet marketing best practices—if you snooze for a minute you get left behind.
That’s why, if you want to learn how to write a headline that captures the attention of your readers, you’ll have to show that your article contains current and relevant information. And one of the best ways to do that, is to add a date inside of your headline—especially if the content is timely
Do not give up! Use retargeting
If your blog readers don’t convert the first time, all is not lost. You can have a second chance to get them to convert again via remarketing.
All you have to do is set up retargeting using tools like Google Adwords or ReTargeter and then, whenever a user clicks on your blog page, they’ll be added to your remarketing list. You can then send them retargeting ads which they’ll see as they scroll through social media or visit other webpages.
Get straight to the point in your blog headlines. What’s your blog post about? State that clearly, quickly and without room for confusion.
Your readers should immediately know what your headline means and get a clear picture of what’s being covered in your article. If they have to think twice about the meaning of your headline, or try and figure out what you’re attempting to say, you’ll lose them. A great headline doesn’t require much cognitive effort to understand.
So, be direct and get to the point as quickly as possible.
Make it clever(Mystery)
People are curious creatures, and we often respond to mystery with an instant reaction to want to learn more.
Appeal to that nature when you write a headline, and you’ll craft headlines that drive more clicks. A few simple ways to evoke curiosity in your blog headlines include:
Don't forget to edit
Don’t forget to edit.
There’s a reason editors exist. Writing is a revision process – it’s rare to get it right the first time around. That’s why it’s important to make sure you polish up your blog post before you hit publish.
Use Grammarly (aff) to check for any spelling or grammatical errors and read it aloud to make sure it flows nicely. You can also use a readability testing tool to see how readable your content is. The easier it is for your customers to read, the better it’ll convert.
The editing stage is also where you’ll want to check your SEO is on point. Use tools like Yoast to make sure it’s well-optimized; create a solid meta description and a suitable URL slug, and add in some alt-text to your images.
Wow you did not give up! Remember A blog is a blog(third person)
Lastly, Most blog posts are not news articles. Because blog content is meant to connect you with your readers, it’s important that you avoid the use of the third person point of view (i.e. he, she, they).
Instead, use the first (I, me) and second person (you, your) point of view as much as possible in both your headlines and throughout your blog posts.
Why? Well, the third person narrative often distances readers from your message, as it makes them feel like outsiders looking in. First and second person perspectives however, make your readers feel like a friend—and that they’re involved in the process that’s happening right now on the page.
Just as there are best practices for writing blog headlines, these few mistakes must be avoided if you hope to learn how to write a headline that’ll bring you more readers.